Head of Marketing

The ideal candidate will act as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives.


  • Focusing on growth to enable rapid scaling towards our breakeven goal
  • Developing and executing our marketing strategy to maximise ROI and scale from all acquisition channels to support our growth
  • Building a solid test and learn growth process through the acquisition funnel
  • Unlocking new channels whilst optimising and maximising our existing channels to improve CLTV:CAC ratio as we scale
  • Hire and manage marketing team  
  • Creating and evolving attribution models and processes
  • Forecasting and modelling across multiple acquisition channels to align with commercial goals and objectives
  • Owning our martech strategy and implementation to ensure we are using best-in-class tools to improve performance across all channels
  • Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms

Background required

  • Track record of growing multiple acquisitions channels
  • 3+ years of hands-on performance marketing experience agency or client side
  • knowledgeable on SEO best practices and how to implement them
  • Experience scaling in a startup environment
  • Expert knowledge and experience of how to leverage creative to maximise acquisition ROI
  • Experience with email marketing and driving conversions through solid CRM strategies
  • Experienced in collaborating with product teams and sitting in cross functional growth teams
  • Strong attitude of experimentation and willingness to constantly be looking at and evaluating new platforms
  • Strong communication and presentation skill

Personal characteristics

  • Strong linkage with the Pixie business and mission statement
  • Passionate about independent businesses and use them wherever possible  (If you’re an avid Amazon user you won’t enjoy working at Pixie)
  • Self-motivated, self-starter, good follow-through, and able to meet deadlines
  • Problem solve and troubleshoot skills


  • You can see the impact your work is having on improving communities across the UK
  • You’ll get to work with amazing, friendly, smart colleagues all incredibly passionate about solving the issues facing independent businesses and our communities
  • You’ll have autonomy and responsibility for your work direction.
  • Currently the entire team is working predominantly from home, but we've always offered a flexible working environment where you can work from home when you need to and would continue to do so in the future.
  • We have regular company-sponsored socials (pub drinks, team dinners) - currently this is all remote but will hopefully be back to normal soon!


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