About

Guardians of community spirit

Pixie was founded in 2013 after our CEO, Greg, returned from travelling the world while serving in the British military. From the streets of Lashkargāh in Afghanistan, to the bazaars of Baghdad in Iraq, Greg repeatedly experienced and shared simple acts of humanity in situations where you would least expect it.

Most often than not these experiences came about through the mutual need to conduct commerce. Whether buying bread from the local baker in Afghanistan or coffee in Baghdad, these opportunities to trade on common ground pulled down even the most hostile barriers.

Driven by a clear mission, Pixie has developed into a leading payment and loyalty company connecting locals and travellers with independent business around the world through our curated marketplace made up of unique independent businesses.

Our continuing mission is to ensure our local communities and independent business can thrive in an increasingly globalised world. Independent businesses add variety to the mundane and we believe they should be protected. We want to create a world where more and more money filters through local hands, ensuring the simple acts of humanity that Greg experienced across the world are not lost.

Meet the Team

Greg Barden

Greg Barden

CEO

Paul Yarrow

Paul Yarrow

CPO

Brie Whelan

Brie Whelan

COO

Iona Bowra

Iona Bowra

Financial Controller

Bianca Dowling

Bianca Dowling

Marketing

Amelia Carroll

Amelia Carroll

Growth Manager

Derryn Vranch

Derryn Vranch

Photographer

Sarah Cooper

Sarah Cooper

Growth Manager

Marianna Hunt

Marianna Hunt

Pixie Ambassador

Thouraya Walker

Thouraya Walker

Board Advisor

Matt Hawkins

Matt Hawkins

Board Advisor

Patrick Deane

Patrick Deane

Board Advisor