Pixie was founded in 2013 after our CEO, Greg, returned from travelling the world while serving in the British military. From the streets of Lashkargāh in Afghanistan, to the bazaars of Baghdad in Iraq, Greg repeatedly experienced and shared simple acts of humanity in situations where you would least expect it.
Most often than not these experiences came about through the mutual need to conduct commerce. Whether buying bread from the local baker in Afghanistan or coffee in Baghdad, these opportunities to trade on common ground pulled down even the most hostile barriers.
Driven by a clear mission, Pixie has developed into a leading payment and loyalty company connecting locals and travellers with independent business around the world through our curated marketplace made up of unique independent businesses.
Our continuing mission is to ensure our local communities and independent business can thrive in an increasingly globalised world. Independent businesses add variety to the mundane and we believe they should be protected. We want to create a world where more and more money filters through local hands, ensuring the simple acts of humanity that Greg experienced across the world are not lost.
Find communities, unique independents, local markets and experiences.
Earn points as you get rewarded across all independents.
Seamlessly pay using your unique Pixie Explorer card or our mobile app.